Northeastern Ontario Travel Guide
This travel guide focused on some of the most popular towns in Northeastern Ontario, promoting them as year-round destinations to Passion Passport’s audience of intentional travellers.
The 40 SEO articles created for the Passion Passport were reproduced for the Northeastern Ontario, Sudbury, Timmins and North Bay websites to avoid any competition between the content.
I was responsible for creating a campaign strategy, implementing that strategy and managing the project. We successfully produced 80,000 words over a three-month period and came in at 30% below budget. The keyword research and internal linking strategy contributed to Northeastern Ontario being one of Passion Passport’s more successful projects racking up nearly 10 million impressions.
Explore the guide here.
