How to Create Buyer Personas for Your Business in 6 Steps
Marketing can be a costly exercise for small businesses – especially if your messages aren’t reaching the right people. One way to ensure you get the greatest return on investment from your campaigns is to create buyer personas. These handy profiles help you to identify who your customer is, what they want, and how you can market to them to drive sales.
To help you identify your ideal customers and streamline your marketing efforts, we’ve prepared a simple guide that will show you how to draw up your own buyer personas.
Read the full article on the Pay.com blog here.
