Customer Acquisition Cost (CAC): How to Calculate and Reduce It
Balancing the cost of attracting new customers and the value those clients bring to your business can be a challenge. Marketing, sales, and other expenses can increase quickly when acquiring new customers, potentially negating the additional sales revenue they yield.
Fortunately, increasing your entity’s profitability while attracting new customers becomes much simpler when you know and understand your customer acquisition cost (CAC).
Our comprehensive guide will help you get a handle on CAC, including what it is and how knowing what yours is can benefit your business. We’ll also provide practical examples and explore how CAC can be used with other important metrics to help you identify how you can optimize your operations.
Read the full article on the Pay.com blog here.
