Failing to provide a seamless checkout process that guarantees secure transactions is likely to have an adverse impact on your customers’ experience. This can lead to high cart abandonment rates and negatively affect your business’s profitability.
The payment system you use has a massive impact on how your customers feel about buying from your business. In this article, we’ll explore the five payment factors that affect the customer experience and how you can enhance these to improve your shoppers’ satisfaction.
Read the full article on the Pay.com blog here.
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